My Story...
Quick Story How I Went From Being Fired 4 Times In 2 Years...Suffering Through Bankruptcy, Repoed Car, & 2 House Foreclosures...To Expanding Into Multiple LOW OVERHEAD Highly Profitable FUNCTIONAL MEDICINE Based CASH Practices! 
Hi Doc, welcome to my website! 

This site is NOT about me...it's about YOU...and it's about your community! However, I think it's important that I give you a quick background about my story. 

I'll do my best to spare you the "rages to riches" story all too common in our profession. 

Let me just say this. I've seen the bottom! I know what it's like having massive overhead...massive debt...bankruptcy...house foreclosures...

Chiropractic Was ALWAYS A Struggle!
I could NEVER seem to crack that code, and looking back, I realize the business model is flawed. Some may disagree and listen...if you're seeing 200-250+/week and cranking out awesome cash collections each month with low overhead...more power to you! Well done! 

For ME I couldn't get there.

Each day was a battle. I had an overhead of about 25k/month (rent alone was close to 5k/mo)...5-6 CA's / MT's...

Dumb equipment purchases like decompression tables...ProAdjuster...etc. 

And I would lay awake at night always wondering...
WHERE Is My Next New Patient Coming From?
I would PRAY for snow storms...because that would mean PI calls because of all the accidents! PI was the only damn way to make $. Sick right? But it meant $130-150 per visit which helped pay the bills and keep the lights on. 

And it was a constant grind...constantly churning...

I remember driving around with my wife...and I'd look at businesses in the area and wonder...do you think they'd let me do a talk there? Hmm...I wonder if I could do a "stress relief break" at that bank? 

I mean what business...RELIES ON OTHER businesses to grow?? 

It sucked! There HAD to be a better way...
The EPIPHANY Talk!
Then came what I call the "Epiphany Talk"! 

I was doing a talk at a real estate office...25-30 realtors. I had my spine...my nervous system poster...my degeneration model...and these people were going to get the "Chiropractic Story"! ADIO etc. 

I talked and talked about subluxation for 30 minutes! 

"The power that made the body heals the body!"

"Bone out..irritate nerve...cause problems!"
I remember thinking...these people looked bored out of their mind!

But THEN, finally, a gal in back raised her hand...and asks..."How Do I Lose 40 Pounds In 40 Days??"

At the time hCG was red hot...we started dabbling with weight loss a bit...homeopathic hCG drops etc. 

She goes..."On Your Mailer You Said You'd Talk About Weight Loss!"

So I started talking about FOOD...and nutrition...and inflammation...and supplements...

And HOLY SHIT did the room perk up! Hands started flying up...question after question about gluten...and dairy...and this supplement vs that supplement etc...

It turned borderline chaotic! 

Then she goes..."How Much?"

At the time we were doing $595 for a 40 day program. But then I said, "Tell you what, if 10 of you want to do it as a group...I'll knock $200 bucks off...so just $400 per person..." 

I had 13 people do it...and closed $5,200 in 45 minutes! 

I'm like...
What The HELL Am I Doing Messing Around With Chiropractic And Grinding Out $20 Copays When Weight Loss Was This Easy??
From THAT point on...we shifted gears. We started aggressively marketing weight loss and hCG... 

We eventually tied food testing (to improve clinical outcomes) into it and raised our fees etc...

I would go from closing $1700 dollar weight loss packages...back to adjusting and having people piss and moan about a $20 copay and they think their insurance should pay for everything...

I would toggle...

$1700...$1700...$1700...(weight loss)

$20...$45...$30...(chiropractic)
The chiropractic BUSINESS model is BROKEN!
I wish it wasn't! I love chiropractic...but if I wasn't adjusting somebody...I wasn't getting paid...

The epiphany talk also taught me that people will PAY FOR THINGS THEY WANT...not necessarily what they need! Do they NEED chiropractic? Yes! Do they want it? Eh...

During my first associateship...the main doc had me knock on neighborhood doors! 3 hours a day! 

I knocked on over 10,000 doors! 

You know what I learned? 

The publics perception of chiropractic SUCKS! It just does.
We Continued To Scale Weight Loss & Other Functional Medicine "Niches"!
Our "Functional" weight loss approach continued to grow and surpassed 50k/mo in collections...fairly routinely. 

We got into radio...and things really expanded...
Here Come The Copy Cats!
When you start doing enough volume in weight loss...and DC's start hearing your radio commercials about this unique "functional approach" / "we don't guess we test"...

THEY SEND SPIES! 

CA's at other offices started making appointments...I could just tell who was serious vs who was snooping! Plus I knew them from clinic websites etc. 

I was frustrated and sick of it...

My wife says, "Why don't you just create a program where you TEACH other docs your system?"

So I did! 

We called our program Slim & Trim and put it in 110 clinics over a 1-2 year time span...
Funny Thing Happened...
Slim & Trim had the custom food testing as part of the protocol and over time patients would notice they were less achy...less inflamed...

They were getting OFF their BP medication...

Off their cholesterol meds...

It was working great for diabetics...

Even autoimmune patients...Hashimoto's (thyroid)...Crohn's etc. were seeing amazing results...

I'm like, WTF...Slim & Trim is helping with ALL of the other "functional medicine" based conditions...

Slim & Trim? It's a fricken WEIGHT LOSS protocol...

Son of a bitch! We pigeon holed ourselves...

The birth of:
TriWell is now our functional approach to helping sick people get well! 

We use the foundation of Sensitivities - Deficiencies - Toxicities 

Doc, you know damned well...everything that is coming through your doors is too much INFLAMMATION!

The Standard American Diet (SAD) is processed, inflammatory, & toxic! 

With TriWell our goal is to Detoxify & DeFlame! 
I No Longer Adjust Patients
Do I miss it? Sometimes. 

Do I miss the STRESS & HEADACHE? 

NO!

I sleep well at night knowing that what I have NOW...is the FUTURE OF HEALTHCARE! 
I sleep well knowing that I can PUSH a few buttons on FB and generate 30-50 new patients! 

I sleep well knowing that it's NOT about "back pain" anymore...

It's about the 50 million people autoimmune epidemic...

It's about diabetes...ADHD kids...thyroid etc. 

It's about INFLAMMATION!! 
ARE YOU READY TO CRANK THINGS UP A NOTCH??
Doc, I know not every practice needs a system like TriWell. It's A LOT of marketing and not every clinic needs help marketing. But at least consider the objective testing (foods / nutrients). 

You'll improve clinical outcomes...and you'll have a uniqueness / USP that will set you a part and make you an ASSET to your community...NOT a commodity. 

Be Well Doc! 

If I can help you in any way...just holler! 

Dr. B
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